ToyPlay

Headquartered in New York, NY, Toy Play LLC is a division of The Betesh Group, a global conglomerate with six offices in four countries and 500 employees worldwide. The Betesh Group has a strong, 10+ year history in the infant and toddler market through its Baby Boom Consumer Products division. Toy Play was founded in January 2003 to solidify The Betesh Group’s commitment to growth via master toy licensee agreements, focusing on Preschool, Girl’s and Boy’s Toys. Toy Play’s mission is to develop outstanding products; to design the best toys available in the market; to bring our licensed characters to life; to be creative and innovative; to spark imagination; and to provide superior customer value.

The Betesh Group is the largest, independently owned designer, manufacturer and distributor of handbags, small leather goods, backpacks, infant accessories and toys in the world. Our organization consists of a well-knit group of autonomous business units, including our ever-growing toy company, Toy Play LLC. Collectively, the Betesh organization transcends virtually every classification of trade and is committed to innovative product offerings, unsurpassed quality, world-class retail service, and is a licensing partner in the truest sense of the word..