Rainbow Brite Dolls (Mattel)

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Rainbow Brite Dolls by Mattel

Rainbow Brite Dolls
Rainbow Brite by Mattel
Classic: 1984-1987
Company Mattel
Website www.mattel.com

In 1983 Mattel got the license to create the Rainbow Brite dolls from Hallmark. Each doll had a plush body, cloths, and a hand sprite. Their heads were a soft plastic with yarn hair.

Rainbow Brite 1984

Page from Montgomery Ward Catalog, Christmas 1984
Page from Montgomery Ward Catalog, Christmas 1984
Page from Montgomery Ward Catalog, Christmas 1984
Page from Mattel's Wish List, Christmas 1985
Page from Mattel's Wish List, Christmas 1985

The first Rainbow Brite Dolls were as follows:

10" Dolls

Rainbow Brite + Twink
Red Butler + Romeo
Canary Yellow + Spark
Patty O'Green + Lucky
Indigo + Hammy

18" Dolls

Rainbow Brite

Sprites

Twink
Champ
Spark
Lucky
Romeo

Villains

Murky
Lurky

Other Plush

12" Starlite

Rainbow Brite 1985

After the success of the Rainbow Brite toys from 1984, Mattel expanded their toy line to include the following:

10" Dolls

Lala Orange + O.J.
Buddy Blue + Champ
Shy Violet + I.Q.

18" dolls

Shy Violet
Patty O'Green

Other Doll

Baby Brite

Girl Sprites

Flutter
Merrily
Posie
Dee Lite

Hatful Sprites

Twink
Champ
Romeo
Lucky
Hammy
Spark

Other Plush

Puppy Brite
Kitty Brite

Rainbow Brite 1986

Towards the end of the product run, Hallmark and Mattel attempted to inject new life into the franchise with the introduction of new character toys from the feature film and television program. At this time they were also promoting the products in other countries and tested sales in these markets with these new toys. These dolls were released so far into the end of the run, that many were never released at all or are extremely rare.

Those released were as follows

Dress-up Dolls: Dress up dolls were dolls who came with removable clothing, and you could purchase other outfits for them to play in.

Rainbow Brite
Tickled Pink
Moonglow (German Only)
Stormy (Not Released/ProtoType Only)

Hard Body Horses: Hard body horses with yarn hair for the 10" Dress up dolls

Starlite
Sunriser

Baby Sprites: Released in Germany Only

Itsy
Bitsy
Eensy
Weensy

References

Personal tools
Rainbow Brite (2010's)
Rainbow Brite (Feeln)
Product Details